Guidelines
Brand Manual
Whether you are a team member, partner, or vendor, this manual provides the necessary tools to represent our brand accurately and effectively.
Brand
Our Logo
Consistent and correct use of our logo is vital to maintain the strength and integrity of our brand. This section provides detailed guidelines on logo usage, including proper placement, clear space, size requirements, color variations, and acceptable and unacceptable uses.
By following these guidelines, you help ensure that our logo remains a powerful and unifying symbol for our brand.
Awedesk
Typography
Awedesk uses DM Serif Display font to convey its unique personality. This section provides guidelines for its proper usage.
DM Serif Display font
We accept only this font on Awedesk logo.
Proper Size & Spacing
Use correct logo size and margins.
Safe Margins
Make sure logo has enough space around.
Text Color
Proper contrast on text is a key for readibility.
Default Colors
Brand colors
Default colors we use on our logo and website, but unlike traditional brands that limit themselves to a few colors, we embrace a wide range of hues to provide flexibility and allow for diverse and innovative expressions of our identity.
#00BF92
Primary color
Use it for important elements like action buttons.
#EA821D
Secondary color
Use it as accent color on less important elements.
#141F39
Typography color
Use it for headings on light background.
#00342B
Dark background
Use it as background for light color texts & logo.
variety Of Colors
Color Palette
Awedesk’s color palette embraces a rich variety of colors, from vibrant shades to soft neutrals, including multiple tints and tones of our signature hues. This comprehensive range allows for the creation of accessible and engaging user interfaces, captivating web pages, and lively editorial visuals.
Our flexible color scheme ensures that every design element aligns with Awedesk’s brand identity, offering endless opportunities for creativity while maintaining a cohesive and recognizable visual presence across all mediums.
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